The Shaughnessy Village B&B has served Vancouver’s tourism and local neighbourhood for many years, but as the city evolves, a new vision is taking its place.
APT Living is the new name for this iconic west 12th avenue building, which will continue to serve some short-stay visitors, but will increasingly focus on longer-term tenants who value experiential living over space for their stuff.
“Vancouver is ready for this scale of urban living,” says Derek Lee of Prospero Group, one of the APT Living development partners. “It combines affordability with a new less-is-more aesthetic that appeals to everyone from 20-year old university students to downsizing seniors.”
The APT name and brand are the brainchild of Vancouver sustainable marketing agency Unicycle Creative.
“APT is the most compact abbreviation for the word ‘apartment’, which makes sense for suites that start at 150 square feet. It’s also a word that means suited to the purpose or occasion; appropriate. For those interested in experiencing the best in Vancouver living without the burdens of unnecessary space or possessions, APT is definitely that.”
All of the ultra-compact suites are being renovated to a like-new level of finish, and in 2014 the rest of the building and common areas will be brought up to the same high standards, creating a style of living that fits well with Vancouver’s goal of being the World’s Greenest City by 2020.
APT, indeed.